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In support of the theory, we cite {{author|Peter Thiel}} — who has had the odd small success starting up (and, er, shutting down) innovative internet businesses — whose operating assumption when considering an investment is that to see off competition and have a reasonable chance of success, a tech product should be ''an order of magnitude'' better than its competitors. Not just a ''bit'' better, but ''ten times'' better.<ref>{{br|Zero to One: Notes on Startups, or How to Build the Future}}, {{author|Peter Thiel}}</ref> | In support of the theory, we cite {{author|Peter Thiel}} — who has had the odd small success starting up (and, er, shutting down) innovative internet businesses — whose operating assumption when considering an investment is that to see off competition and have a reasonable chance of success, a tech product should be ''an order of magnitude'' better than its competitors. Not just a ''bit'' better, but ''ten times'' better.<ref>{{br|Zero to One: Notes on Startups, or How to Build the Future}}, {{author|Peter Thiel}}</ref> | ||
And ''definitely'' not ''worse''. | |||
This is little more than an articulation of the following: if you want to change how people do things, ''make it easier for them''. Not ''harder''. | |||
Any innovation that, for example, injects a new [[dialog box]] into an existing process, or requires a [[user]] to take some additional action, however well-intended — was there ever a [[dialog box]] that ''wasn’t'' well-intended? — makes life harder, however exciting the prospect of enhanced [[MIS]] that comes from having the [[user]]s repetitively click it may be. | |||
{{sa}} | {{sa}} |