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Playbooks derive from the belief that business is a heuristic<ref>See {{author|Roger Martin}}’s {{br|The Design of Business}}.</ref>. | Playbooks derive from the belief that business is a heuristic<ref>See {{author|Roger Martin}}’s {{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}.</ref>. | ||
In {{author|Thomas Kuhn}}’s conception of it<ref>{{br|The Structure of Scientific Revolutions}}. It's a brilliant book. Read it. </ref>, [[normal science]]: There are no mysteries or conundrums. The landscape has been fully mapped, boundaries have been set, tolerances limited, parameters fixed, risks codified and processes fully understood. Playbooks are algorithms for the [[meatware]]: a means of maximising efficiency when operating within a fully risked environment. | In {{author|Thomas Kuhn}}’s conception of it<ref>{{br|The Structure of Scientific Revolutions}}. It's a brilliant book. Read it. </ref>, [[normal science]]: There are no mysteries or conundrums. The landscape has been fully mapped, boundaries have been set, tolerances limited, parameters fixed, risks codified and processes fully understood. Playbooks are algorithms for the [[meatware]]: a means of maximising efficiency when operating within a fully risked environment. | ||