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{{g}}The cold, hard | {{g}}The [[commercial imperative]] is the cold, hard bedrock of commercial reality which underpins every contract, every transaction, every ''thing'' about your relationship with your client, and which your client’s [[lawyer]] is certain to not understand. If she does understand it, she will profess not to care about it, claiming it is beside the point. It is ''not'' beside the point. It very much ''is'' the point. | ||
=== | ===To gain a ''benefit'': why merchants do what they do.=== | ||
For each party enters into a {{t|contract}} with a commercial aspiration; that all going well, that contract will yield some kind of benefit. That is it; that is the ''[[Causa sine qua non|sine qua non]]'' of entering into ''any'' [[commercial contract]]: you hope that, over time, it will help you will make money. Lots of money. If it does not, it is a dud {{t|contract}}. You should dispense with it.<ref>By terminating it on notice, rather than by exploiting legal drafting, needless to say.</ref> | For each party enters into a {{t|contract}} with a commercial aspiration; that all going well, that contract will yield some kind of benefit. That is it; that is the ''[[Causa sine qua non|sine qua non]]'' of entering into ''any'' [[commercial contract]]: you hope that, over time, it will help you will make money. Lots of money. If it does not, it is a dud {{t|contract}}. You should dispense with it.<ref>By terminating it on notice, rather than by exploiting legal drafting, needless to say.</ref> | ||