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The Design of Business: Difference between revisions
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This is a short book with some big, and very good, ideas. The problem is, it could have still been shorter - you’ll get the concept from the first chapter, and thereafter very little is done with it. This is partly because the idea is self-explanatory, and it's either something you'll instinctively take to (if you’re disposed to “design thinking”), or | This is a short book with some big, and very good, ideas. The problem is, it could have still been shorter - you’ll get the concept from the first chapter, and thereafter very little is done with it. This is partly because the idea is self-explanatory, and it's either something you'll instinctively take to (if you’re disposed to “design thinking”), or won’t. | ||
The thesis, broadly stated, is this: there are three main "phases" any business proposition: | The thesis, broadly stated, is this: there are three main "phases" any business proposition: | ||