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Not even realising what he was doing, Coldfall snapped up all fifteen copies of the jazz disc, on principle. | Not even realising what he was doing, Coldfall snapped up all fifteen copies of the jazz disc, on principle. | ||
Later he happened by an ''avant-garde'' vinyl emporium in Soho and, remembering his earlier experience, popped in, just to compare prices. He was amazed to find a ''queue'' for ''[[The Köln Concert]]'', advertised at £25.99, but only the single copy of ''Whenever You Need Somebody''<ref>Allegedly a requirement of the promoting record company to carry the number-one selling album of the time, which may explain why the boutique was having it at all: every man has his price.</ref>, in its own sale bin, for 50p. At that moment the shop announced that it had sold out of the Jarrett LP, provoking a commotion — feeble by ordinary standards but quite something in | Later he happened by an ''avant-garde'' vinyl emporium in Soho and, remembering his earlier experience, popped in, just to compare prices. He was amazed to find a ''queue'' for ''[[The Köln Concert]]'', advertised at £25.99, but only the single copy of ''Whenever You Need Somebody''<ref>Allegedly a requirement of the promoting record company to carry the number-one selling album of the time, which may explain why the boutique was having it at all: every man has his price.</ref>, in its own sale bin, for 50p. At that moment the shop announced that it had sold out of the Jarrett LP, provoking a commotion — feeble by ordinary standards but quite something in the place and time — amongst inconvenienced hipsters. | ||
Nothing if not an opportunist, Coldfall offloaded his fifteen jazz albums directly to disappoionted shoppers, for £40 each, and realised that once he could earn the a handsome commission without taking any risk himself, by setting up a term exchange between this emporium and his record shop in Chingford — where Chingford supplied Jarrett and Soho supplied Astley — as long as he could source sufficient [[Rick Astley]] records in Soho. | Nothing if not an opportunist, Coldfall offloaded his fifteen jazz albums directly to disappoionted shoppers, for £40 each, and realised that once he could earn the a handsome commission without taking any risk himself, by setting up a term exchange between this emporium and his record shop in Chingford — where Chingford supplied Jarrett and Soho supplied Astley — as long as he could source sufficient [[Rick Astley]] records in Soho. | ||
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The Soho proprietor eventually agreed and the first credibility swap transaction was executed. | The Soho proprietor eventually agreed and the first credibility swap transaction was executed. | ||
Thus was born on the first | Thus was born on the first “[[credibility pair]]”: Keith Jarrett and Rick Astley. In a normal, orderly, and functioning market, naturally negatively taste-correlated artists. | ||
===Growth of market the hi what time do you think you'll be back yeah what are you today you learn carefully=== | ===Growth of market the hi what time do you think you'll be back yeah what are you today you learn carefully=== | ||
Before long, [[credibility derivatives]] were big business in the clothing industry: a segment of the economy, of course, with significant exposure to sudden, arbitrary changes in the public’s opinion. | Before long, [[credibility derivatives]] were big business in the clothing industry: a segment of the economy, of course, with significant exposure to sudden, arbitrary changes in the public’s opinion. |