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The Design of Business: Difference between revisions
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{{review|The Design of Business: Why Design Thinking is the Next Competitive Advantage|Roger Martin | {{a|book review||RS3UMT24O9KR0|December 3, 2010|}} | ||
===A wishful prayer from a pragmatist=== | |||
{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}} — {{author|Roger Martin}}<br> | |||
This is a short book with some big, and very good, ideas. The problem is, it could have still been shorter - you’ll get the concept from the first chapter, and thereafter very little is done with it. This is partly because the idea is self-explanatory, and it’s either something you'll instinctively take to (if you’re disposed to “design thinking”), or won’t. | This is a short book with some big, and very good, ideas. The problem is, it could have still been shorter - you’ll get the concept from the first chapter, and thereafter very little is done with it. This is partly because the idea is self-explanatory, and it’s either something you'll instinctively take to (if you’re disposed to “design thinking”), or won’t. | ||