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{{a|people|}}A [[broker]], [[dealer]] or [[market-maker]]: one given to offering financial services and products with a view to ''selling'' them — hence, the ''~-side'' — to the rapacious class of institutional investors and their agents and investment advisors whom, since they ''buy'' these things, we generally know as the “[[buy-side]]”. | {{a|people|}}A [[broker]], [[dealer]] or [[market-maker]]: one given to offering financial services and products with a view to ''selling'' them — hence, the ''~-side'' — to the rapacious class of institutional investors and their agents and investment advisors whom, since they ''buy'' these things, we generally know as the “[[buy-side]]”. | ||
Though a confederacy of dunces might wish to persuade you otherwise, the sell-side are the true heroes of the financial markets, | Though a confederacy of dunces might wish to persuade you otherwise, the sell-side are the true heroes of the financial markets and, in case of any ambiguity, deserve the [[For the avoidance of doubt|benefit of the avoidance of doubt]]. | ||
In [[Hary Poter]] terms, the sell-side are from ''Gryffindor''. | In [[Hary Poter]] terms, the sell-side are from ''Gryffindor''. |