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 A typically derivative essay on the wonderful Fender [[Stratocaster]] got us thinking about how the [[design]] imperatives in a [[process]] may differ at different points in that process.
-An electric guitar’s overall life-cycle test includes its design, manufacture, marketing, use, maintenance and further use in perpetuity to kill fascists.<ref>Hey hey, my my: rock ’n’ roll will never die, of course.</ref> The [[design]] imperatives for the different phases of its life are very different: during manufacture, what’s important is cost of components, speed and ease of assembly. During sale it is distribution channels, marketing, branding, and transport. Once purchased, the design imperatives are different again: a single careful owner cares not how easy the tremolo is to set up, or the pickguard harness is to wire: she cares about only how easy it is to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.
+An electric guitar’s overall life-cycle includes its design, manufacture, marketing, use, maintenance and further use in perpetuity to kill fascists.<ref>Hey hey, my my: rock ’n’ roll will never die, of course.</ref> The [[design]] imperatives for the different phases of its life are very different: during manufacture, what’s important is cost of components, speed and ease of assembly. During sale it is distribution channels, marketing, branding, and transport. Once purchased, the design imperatives are different again: a single careful owner cares not how easy the tremolo is to set up, or the pickguard harness is to wire: she cares about only how easy it is to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.
 How easy it is to ''make'' or ''sell'' a guitar bears no necessary relation to how easy it is to ''play'' or ''fix''. The interests and aspirations of those who interact with the guitar during its ''production'' and ''use'' are very different. [[Leo Fender]]’s real genius was how fabulously his design managed ''all'' these interests, so the same thing delivers for ''all'' its users: It’s easy to machine, easy to build, easy to set up, easy to fix, easy to play, it looks great, gets the girls ''and'' kills fascists. It is probably even quite cool way to be killed, if you happen to be a fascist.