The British and African Cereal Company Limited
The cereal company founded by Bennison Osborne in South Africa, which promptly located to Kettering in Northampton, and from an abandoned grist mill there, manufactured Weetabix, a dry and rather grim breakfast cereal biscuit that can only properly be regarded as Weet-bix 2.0, the successor to an antipodean and naturally more coarse, fore-runner.
Bennison Osborne yesterday. Well, in 1936, anyway.
Well, don't blame me. You are the one who browsed here. I didn’t make you.