The British and African Cereal Company Limited

Bennison Osborne yesterday. Well, in 1936, anyway.

The cereal company founded by Bennison Osborne in South Africa, which promptly located to Kettering in Northampton, and from an abandoned grist mill there, manufactured Weetabix, a dry and rather grim breakfast cereal biscuit that can only properly be regarded as Weet-bix 2.0, the successor to an antipodean and naturally more coarse, fore-runner.

Well, don’t blame me for this page. You are the one who browsed here. I didn’t make you, did I?

See also

• Vegemite