Worst reasonable efforts
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Towards more picturesque speech™
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No-one can dress up a nonsense in finery like we goshawks of the law: to “endeavour” is to embark with laudable commitment on an action worthy of a covenant; to “try”, not so much. And to volunteer liability for gross negligence is, from the muzzle end of the barrel, a promise not to be reckless in the service of one’s customers.