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*[[Design for average people]]: be realistic about your people’s capability: they will be, on average, ''average''. | *[[Design for average people]]: be realistic about your people’s capability: they will be, on average, ''average''. | ||
*[[Iterate]] | *[[Iterate]] | ||
*[[Open source]]: don’t seek [[rent]]. | *[[Open source]]: don’t seek [[rent]]; especially not on utility material. ''Legal boilerplate is not special sauce''. | ||
*[[Amplify signal, minimise noise]] | *[[Amplify signal, minimise noise]] | ||
*[[Know your client]] ↔ [[Be personal]] | *[[Know your client]] ↔ [[Be personal]] |