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=== On good and bad communications. === | |||
Commercial lawyers have lost sight of their primary purpose: not just being expert in complicated fields of the law, but to be able to plainly and clearly communicate that expertise to people who are not. | |||
Those people are called “[[clients]]”. Clients — even sophisticated ones — [[Q.E.D.]] do not understand as well as they expect you to. If they did, they wouldn’t need your advice. | |||
To communicate plainly, of course, you must first have a real command of your field. But this is asymmetrical: to communicate clearly about a complex field you need expertise. | |||
To communicate badly about it, you do not. | |||
It is easy to tell whether a good communicator is an expert. It is hard to tell whether a bad communicator is an expert. | |||
Therefore: blaggers and charlatans tend to be bad communicators. They are wilfully poor users of language. | |||
Now, can anyone think of a modern industry that that charges a great deal of money to advise on complicated topics, but is beset with poor communication? | |||
===Types of communication=== | |||
'''[[Push communication]]''': information sent unasked — pushed — to a recipient. Push communications are used to communicate interesting, important, or time-sensitive announcements that must be communicated immediately and directly. Email blasts, posters and digital billboards, push notifications (digital alerts sent from a mobile app), SMS, and voicemails are all examples of push communications. Also, a [[conference call]], unless you are the convenor (in which case it is a [[pull communication]]). | |||
'''[[Pull communication]]''': information that is accessible to a recipient when the recipient wants it, on the recipient’s terms. A pull tool is (fnarr fnarr) — ahh, self-service — open, convenient, non-time-sensitive, generally interesting information. The [[JC]] is, largely, one giant, existential infernal howl of angst in the shape of a [[pull communication]]. It is designed to be a resource for people in a moment of interest or need. | '''[[Pull communication]]''': information that is accessible to a recipient when the recipient wants it, on the recipient’s terms. A pull tool is (fnarr fnarr) — ahh, self-service — open, convenient, non-time-sensitive, generally interesting information. The [[JC]] is, largely, one giant, existential infernal howl of angst in the shape of a [[pull communication]]. It is designed to be a resource for people in a moment of interest or need. | ||