Stakeholder capitalism: Difference between revisions

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[[Shareholder capitalism]] has the advantage of easy performance measurement: you can evaluate every impulse, every decision, every project, every transaction against a single, simple yardstick: ''was it in the [[Shareholder|shareholders]]’ best interest?''
[[Shareholder capitalism]] has the advantage of easy performance measurement: you can evaluate every impulse, every decision, every project, every transaction against a single, simple yardstick: ''was it in the [[Shareholder|shareholders]]’ best interest?''


Shareholders’ interest, in turn, could also be measured along a single, simple dimension: ''profit''. Nothing else mattered. The [[professional-managerial class]], and their endemic [[agency problem]], were hemmed in: you can’t hide from after-tax profit.
Shareholders’ interest, in turn, can also be measured along a single, simple dimension: ''profit''. Nothing else matters. The [[professional-managerial class]], and their endemic [[agency problem]], are hemmed in: you can’t hide from after-tax profit.


Pursuing only its shareholders’ enrichment, therefore, would make a corporation preternaturally nimble, responsive to society’s demands: best incentivised, so the theory had it, to allocate capital where the community most needed it. This is a ''practical'' philosophy: here, actions speak louder than words.
Pursuing only its shareholders’ enrichment, therefore, would make a corporation preternaturally nimble, responsive to society’s demands: best incentivised, so the theory had it, to allocate capital where the community most needed it. This is a ''practical'' philosophy: here, actions speak louder than words.
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In 2003, legal academic Joel Bakan put the argument that, since a [[Legal person|corporation]]’s sole statutory motive is the short-term enrichment of its owners, it has the clinical characteristics of a ''psychopath''.<ref>Joel Bakan, ''The Corporation: The Pathological Pursuit of Profit and Power'' (2003)</ref>  
In 2003, legal academic Joel Bakan put the argument that, since a [[Legal person|corporation]]’s sole statutory motive is the short-term enrichment of its owners, it has the clinical characteristics of a ''psychopath''.<ref>Joel Bakan, ''The Corporation: The Pathological Pursuit of Profit and Power'' (2003)</ref>  


Since then, things have only got worse since for Adam Smith’s conviction. We are cancelling and redrawing the world: let us cancel and redraw our corporate aspirations too. The profit motive is, by design, venal, selfish and riven with [[Unconscious bias|bias]]. Its stampede for profit demonstrates an abject want of care for everyone, and every thing, else. And so it has come to pass: “''stakeholder'' capitalism” has displaced [[shareholder capitalism]]. The wider world is the constituency. Greed is not good.
Since then, things have only got worse for Adam Smith’s conviction. We are cancelling and redrawing the world: let us cancel and redraw our corporate aspirations too. The profit motive is, by design, venal, selfish and riven with [[Unconscious bias|bias]]. Its stampede for profit demonstrates an abject want of care for everyone, and everything, else. And so it has come to pass: “''stakeholder'' capitalism” has displaced [[shareholder capitalism]]. The wider world is the constituency. Greed is not good.


We, the planet, demand that corporations to orient themselves towards ''all'' their “stakeholders” — customers, [[creditor]]s, suppliers, [[employee]]s, the community, the [[Environmental, social and corporate governance|environment]], the marginalised multitudes that suffer invisibly under the [[Externality|externalities]] of industry ''and'' last — but not least! — shareholders. ''Corporations must not profit at the expense of the wider world''.
We, the planet, demand that corporations to orient themselves towards ''all'' their “stakeholders” — customers, [[creditor]]s, suppliers, [[employee]]s, the community, the [[Environmental, social and corporate governance|environment]], the marginalised multitudes that suffer invisibly under the [[Externality|externalities]] of industry ''and'' last — but not least! — shareholders. ''Corporations must not profit at the expense of the wider world''.
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But, first principles. There is ''theory'' and there is ''practice''. Practical systems do not always make for good theory. Theoretical philosophies do not always yield practical systems.
But, first principles. There is ''theory'' and there is ''practice''. Practical systems do not always make for good theory. Theoretical philosophies do not always yield practical systems.


Shareholder capitalism has little to say about [[Externality|externalities]], sure. But stakeholder capitalism codifies the [[agency problem]]. It diffuses accountability for anything the corporation does, putting the [[professional-managerial class]] who run the company beyond the reproach of the one stakeholder group with the necessary means, justification, incentive and consensus to call it out: their [[Shareholder|shareholders]].
Shareholder capitalism has little to say about [[Externality|externalities]], sure. But ''stake''holder capitalism codifies the [[agency problem]]. It diffuses accountability for anything the corporation does, putting the [[professional-managerial class]] who run the company beyond the reproach of the one stakeholder group with the necessary means, justification, incentive and consensus to call it out: their [[Shareholder|shareholders]].


===Stakeholder capitalism as disguised ''shareholder'' capitalism===
===Stakeholder capitalism as disguised ''shareholder'' capitalism===
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Under Professor Bakan’s theory, remember, it is not the ''shareholders'' who are psychopaths, but the [[corporation]]s they own: distinct [[Legal personality|legal person]]s. The shareholders themselves are only a ''motivation'' for the pathology. This is just as well, because shareholders come from all walks of life: through mutual funds, retirement plans, 401(k)s and ISAs, ''we'' are the ultimate shareholders.  
Under Professor Bakan’s theory, remember, it is not the ''shareholders'' who are psychopaths, but the [[corporation]]s they own: distinct [[Legal personality|legal person]]s. The shareholders themselves are only a ''motivation'' for the pathology. This is just as well, because shareholders come from all walks of life: through mutual funds, retirement plans, 401(k)s and ISAs, ''we'' are the ultimate shareholders.  


And “we the shareholders” are [[diverse]] in every conceivable dimension, bar one.
And “we the shareholders” are [[diverse]] in every conceivable dimension, bar one. Shareholders don’t have to know each other, like each other or care less about each other. On any other topic, their aspirations and priorities will jar, clatter and conflict: if you put a group of them in a room to discuss anything ''but'' their shareholding, do not be surprised if a fight breaks out.


Shareholders don’t have to know each other, like each other or care less about each other. On any other topic, their aspirations and priorities will jar, clatter and conflict. If you put a group of random shareholders in a room to discuss anything ''but'' their shareholding, you should not be surprised if a fight breaks out.
But on that one subject their company’s performance they are necessarily aligned: each will say, “whatever else I care about in life, members of the executive board, know this: ''I expect you to maximise my return''.”
 
But on the one subject of their company’s performance, they are necessarily aligned: each will say, “whatever else I care about in life, members of the executive board, know this: ''I expect you to maximise my return''.”


=== About that return===
=== About that return===
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But that isn’t ''stakeholder'' capitalism: that’s just a debased version of ''shareholder'' capitalism. It replaces shareholders’ ''monetary'' interests for their ''ethical'' ''values'', but then substitutes the individual shareholders’ values  — which, to repeat, are bound to conflict — with the Board’s.
But that isn’t ''stakeholder'' capitalism: that’s just a debased version of ''shareholder'' capitalism. It replaces shareholders’ ''monetary'' interests for their ''ethical'' ''values'', but then substitutes the individual shareholders’ values  — which, to repeat, are bound to conflict — with the Board’s.


''That is not the deal''. The Board are the shareholders’ ''servants''. They don’t — shouldn’t — get to moralise on behalf of the owners. Besides, to ditch this narrow financial interest is to miss Adam Smith’s single clinching insight. Shareholders may disagree about polar bears. They probably do. ''They won’t differ about the value of [[cash]]''.
''That is not the deal''. The Board are the shareholders’ ''servants'' and don’t — ''shouldn’t'' — get to moralise on their behalf. Besides, to ditch this narrow financial interest is to miss Adam Smith’s single clinching insight. Shareholders may disagree about polar bears. They probably do. They ''won’t'' differ about the value of [[cash]].


As long as it is all about return, there can be no arguments.
''As long as it is all about return, there can be no arguments.''


=== The abstraction of value and the important of cash===
=== The abstraction of value and the important of cash===
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Hence its value as a yardstick for corporate performance. In discharging their sacred duty, [[Chief executive officer|those stewarding the affairs of corporation]] could not have clearer instructions: should the return they generate, ''valued in [[Cash|folding green stuff]]'', not pass muster, ''there will be no excuses''.
Hence its value as a yardstick for corporate performance. In discharging their sacred duty, [[Chief executive officer|those stewarding the affairs of corporation]] could not have clearer instructions: should the return they generate, ''valued in [[Cash|folding green stuff]]'', not pass muster, ''there will be no excuses''.


There is no dog who can eat a [[Chief executive officer|chief executive]]’s homework, no looking on the bright side because employee engagement numbers are up, no consolation to be taken in the popularity of the company’s float in the May Day parade: if the annual return disappoints, members of the executive board, ''expect to get shot''.  
There is no dog who can eat a [[Chief executive officer|chief executive]]’s homework, no looking on the bright side because employee engagement is up, no consolation in the popularity of the company’s float in the May Day parade: if the annual return disappoints, members of the executive board, ''expect to get shot''.  
 
“But surely, JC, the mighty shareholders need no protection from chief executive officers! It is the disenfranchised underclass at the margins of society who must be protected!” 


In 2018 the Economic Policy Institute mapped CEO compensation against worker compensation and the performance of the S&P500 since 1965.<ref>https://www.epi.org/publication/ceo-compensation-2018/</ref>  It gives a pretty good picture of how shareholders, workers and executives are doing relative to each other.   
But surely, the mighty shareholders need no protection from chief executive officers? Well, in 2018 the Economic Policy Institute mapped CEO compensation against worker compensation and the performance of the S&P500 since 1965.<ref>https://www.epi.org/publication/ceo-compensation-2018/</ref>  It gives a pretty good picture of how shareholders, workers and executives are doing relative to each other.   
{|
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!Stakeholder
!Stakeholder
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| +35%
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So, before we cast the poor shareholders’ interests to the wind, ask this: by switching to stakeholder capitalism, ''[[Cui bono|who benefits]]''?   
So, before we cast the shareholders’ interests down the well, ask this: by switching to stakeholder capitalism, ''[[Cui bono|who benefits]]''?   
===Stakeholder capitalism means never having to say you’re sorry ===
===Stakeholder capitalism means never having to say you’re sorry ===
When shareholders hold the whip hand, an executive’s goal is simple. ''Make [[money]]''. That clarity of purpose evaporates the moment the executive’s remit expands. Multiple stakeholders means multiple interests, which ''must'' [[Conflict of interest|conflict]].   
When shareholders hold the whip hand, an executive’s goal is simple. ''Make [[money]]''. That clarity of purpose evaporates the moment the executive’s remit expands. Multiple stakeholders means multiple interests, which ''must'' [[Conflict of interest|conflict]].   
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Yes, customers are your stakeholders, and yes, they have an interest how you conduct your business, but — at least in a healthy marketplace — they can control that a lot more directly, regularly and effectively than can shareholders: ''they can buy something else''. You can only maximise shareholder return ''by persuading lots of customers to buy your stuff''.  
Yes, customers are your stakeholders, and yes, they have an interest how you conduct your business, but — at least in a healthy marketplace — they can control that a lot more directly, regularly and effectively than can shareholders: ''they can buy something else''. You can only maximise shareholder return ''by persuading lots of customers to buy your stuff''.  


As a ''vox pop'' in Bakan’s film puts it: “If you don’t like Pepsi-Cola, Bank of America, well, if you don't like what they do, don’t use ’em. That’s the way I see the people’s power is.”  
As a ''vox pop'' in Bakan’s film puts it: “If you don’t like Pepsi-Cola, Bank of America, well, if you don’t like what they do, don’t use ’em. That’s the way I see the people’s power is.”  


By contrast, shareholders are a bit like voters in a representative democracy: their main weapon is their power of sale; beyond that, there’s the AGM, and unless you’re an institutional money manager, don’t expect anyone in the C suite to be massively bothered how you vote.
By contrast, shareholders are a bit like voters in a representative democracy: their main weapon is their power of sale; beyond that, there’s the AGM, and unless you’re an institutional money manager, don’t expect anyone in the C suite to be massively bothered how you vote.
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Employees — especially those in the executive suite — have all the power they need to influence the company. They are there, every day, making every decision.
Employees — especially those in the executive suite — have all the power they need to influence the company. They are there, every day, making every decision.


Of course the disenfranchised minorities at the margins of our community need a voice. As we argue [[Critical theory|elsewhere]], an optimal society is pluralistic, tolerant, defends those at the margins and, [[all other things being equal]], prefers their interests when they conflict with a majority that is perfectly able to look after itself. But the question is not ''whether'' to protect their interests, but ''how''. There are plenty of better ways than through stakeholder capitalism: representative democracy, for a start.  
=== Externalities ===
Of course the disenfranchised minorities at the margins need a voice. As we argue [[Critical theory|elsewhere]], an optimal society is pluralistic, tolerant, defends those at the margins and, [[all other things being equal]], prefers their interests when they conflict with a majority that is perfectly able to look after itself. But the question is not ''whether'' to protect their interests, but ''how''.
 
There are plenty of better ways than through stakeholder capitalism: representative democracy, for a start.  


[[File:Water scarcity.png|300px|thumb|right|Or you could spend more time managing your loan book? Just a thought]]
[[File:Water scarcity.png|300px|thumb|right|Or you could spend more time managing your loan book? Just a thought]]
But even so, beyond their shareholding, shareholders are not monolithic investing homunculi: they are ordinary people with disposable income. If they want to beautify the inner city, save polar bears or fight water scarcity, they can do that ''directly''. There are charities whose very mandate is to agitate for just that. That is a far better way to allocate capital. It puts control in the investors’ hands, where it should be. Investors do not need to channel their charitable activity through the medium of their equity portfolio. And why would they?
But even so, beyond their shareholding, shareholders are not monolithic investing homunculi: they are ordinary people with disposable income. If they want to beautify the inner city, save polar bears or fight water scarcity, they can do that ''directly''. There are charities whose very mandate is to agitate for just that. That is a far better way to allocate capital. It puts control in the investors’ hands, where it should be. Investors do not need to channel their charitable activity through the medium of their equity portfolio.  
 
It does not seem unconscionable to ask companies just to stick to their knitting. Banks: maintain prudent lending standards and excel in risk management. Corporates: deliver quality goods and services to customers for more than it costs to produce them.


It does not seem unconscionable to ask Companies just to stick to their knitting. Banks: prioritise maintaining prudent lending standards and excellence in risk management. Corporates: deliver goods and services to their customers for more than it costs to produce them. Let governments, NGOs, supra-nationals and dedicated charities with resources, expertise and focus can deal with water scarcity. If bank shareholders care about water scarcity, they can give their disposable resources to water scarcity specialists. That is surely a better way of doing it than buying bank stocks. And how should those charities and NGOs feel about banks competing for their direct funding?
Let governments, NGOs, supra-nationals and dedicated charities with resources, expertise and focus deal with water scarcity. If your shareholders care about water scarcity, they can give their disposable resources to water scarcity specialists. That is surely a better way of doing it than buying your stock. And how should those charities and NGOs feel about you competing for their direct funding?


===About those executives===
===About those executives===