Client communication

The Devil’s Advocate™ →Go uptown In which the curmudgeonly old sod puts the world to rights. Index — Click ᐅ to expand: The Devil’s Advocate Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

• Don’t say “Dear Client”. Ever. Either have confidence in your client static data, and use a name — this shows you care enough about your client to be justified in considering them dear to you — or don’t, accept your clients to you are a passive herd of cattle there only to be milked, and don’t try to be ingratiating while you do it.
• Go easy on the disclaimers. Think first “what will my client think of me if I say that”, rather than “what if I get it wrong and my client sues me?” As the JC’s pithy maxim has it: usually, you only need airbags if you don’t steer straight. Concentrate on defensive driving, not crash mats. If you have to have a disclaimer — and I know, you will have to have one — keep it brief, to the point and put it at the end. If the first thing your client reads is “Please be advised we take no responsibility for this, we are only doing this because someone said we have to, so on your own head be it”