Design principles

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• Know your purpose
• Design for average people: be realistic about your people's capability: they will be, on average, average.
• Amplify signal, minimise noise
• Know your client ↔ Be personal
• Have excellent data
• Automation eliminates value but not risk
• Solve simple problems. Like Blind spot assistance. Leave the hard stuff to the experts.

Antifragile

• Be sceptical of models ↔ Don’t tick boxes ↔ watch out for proxies. Don't confuse simplistic models with simplicity.
• Decomplicate ↔ reduce complexity: do few things well, rather than everything fairly.
• Be antifragile

See also

• Blind spot assistance