Platinum client

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Myths and legends of the market
The JC’s guide to the foundational mythology of the markets.™
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But this is a really important client.
—Every salesperson, ever.

In theory, only the most important, strategic clients of the firm are platinum clients: That five percent that accounts for ninety percent of the firm’s revenue.

But, on the lips of any salesperson, however, “Platinum client” really just means my client: the particular client — or client prospect — in contemplation at that very instant, however tawdry, pissant or strategically irrelevant it may be.

Particularly when it has just said “all our other counterparties have agreed this”.

See also