Client outreach: Difference between revisions

From The Jolly Contrarian
Jump to navigation Jump to search
No edit summary
(Changed redirect target from Client communications to Client communication)
Tag: Redirect target changed
 
(9 intermediate revisions by the same user not shown)
Line 1: Line 1:
{{a|work|
#redirect[[Client communication]]
[[File:Client outreach.png|450px|frameless|center]]
}}A mass-communication of something important — “importance” being in the eye of the beholder — to your whole client base. How a firm does this is a measure of its commercial sophistication, first, and its technological sophistication, second.
 
The usual means of client outreach is to get a dedicated client outreach team — there will be one, somewhere in the operations stack — to handle it by mass-market mailshot. If so, the die is cast: you have already taken the wrong path and it is too late to change. Take this as commiseration, consolation, and fortification to intervene earlier next time.
===Client outreach is spam===
First thing to note: from a “client’s” perspective, any client outreach, ''at best'', is ''[[spam]]''. At ''best''.
 
In most cases, you will be outreaching to advise  (i) of some forthcoming regulatory change to your own operation with a peripheral impact on the client, and what you plan to do about it; or (ii) some [[snafu]] in your systems meaning you have transgressed some technical regulation; or (iii) an internal policy disclosure point which some bright spark in the risk management federation has dreamed up and decreed needs to be urgently notified to the world at large.
 
===Is it ''really'' that important?===
The [[professional managerial class]]’s structural self-obsession is such that it sees its own role as a sacred calling of utmost importance to the future safety and good order of the political economy itself. It must do, to be able to sleep, given the absurd [[rent]] it extracts from that same political economy.
 
[[Middle manager]]s do not so much ''have trouble seeing the wood for the trees'', as ''understanding  there is a wood at all''. “All there is ''this'' tree. ''My'' tree. The one with many thin branches, supporting many fat birds, like ''me''.”
 
Through this prism, well insulated from the realities beyond the tree’s crown, that one sees only once a client communication crosses that threshold and goes out into the wide world.

Latest revision as of 15:22, 1 November 2022

Redirect to:

Retrieved from "https://jollycontrarian.com/index.php?title=Client_outreach&oldid=68846"