Novelty fatigue

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Novelty fatigue
/ˈnɒvəlti fəˈtiːg/ ((n.)

From the “this time is not different” file.

After the shock of the New comes the fatigue of the new: the tipping point with any new technology, fashion, fad or bright idea — say GPT-3, Lockdown WFH, Crypto, AI art, HDR photography, 3D cinema, Outsourcing, Total Quality Management, Human Resources — when people go, “okay I see what’s going on here: this seemed fun but is really kind of tiring and the output is essentially rubbish. Can we all get back to work now?”

Technology goes one of two ways: it either quickly works, solves a perennial problem, is widely adopted, and migrates in the collected mind from “revolutionary weapon” to part of the furniture — here think email, smartphone, internet, online shopping. This Stewart Brand calls the “invisible present”.

Or, it turns out to be a a flash in the pan, as fun as eating toothpaste off a spoon, and is abandoned as rapidly as it was adopted. If you have a 60inch curved 3D TV that you paid five grand for that now takes up an inordinate amount of room in your living room, and can only be viewed from a 15 degree angle, you will know this feeling.

See also

• Gartner peak inflated expectations curve
• Invisible present