Playbook: Difference between revisions

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Tags: Mobile edit Mobile web edit
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“But the client needs to feel like it has won something”
“But the client needs to feel like it has won something”


You hear this a lot, but there is little data on it.
You hear this a lot, as a self-serving justification for deliberately starting at a place your client won’t like, but there’s little data on it, and not much reason to believe it is true. Why deliberately aggravated your client for the opportunity to performatively climb down at the first objection? How is that creating a better impression than presenting a clear, coherent and fair document in the first place?