Yogababble

The Jolly Contrarian’s Glossary The snippy guide to financial services lingo.™ →Go uptown Index — Click the ᐅ to expand: Glossary Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

Like virtue signalling but less odious because it lacks the sheen of passive aggression, yogababble is a genus of business communication confected out of buzzwords. It fulfils the twin aims of (a) concealing the want of intellect in the yogababbler by (b) masking his vacuity with a string of á la mode expressions — you know what the JC thinks about fashionable ideas — the real wizardry of which being the facility for jumbling ideas which, taken alone, are transparent bullshit, but, when pressed and kneaded together form an amorphous kludge which might — just might — be profound.

Sample quiote from the original yogababbler: Anybody that wants to be something greater than themselves, that understands that bringing meaning and intention into work and bringing those two things together, is a member of the 'we generation,' and the money tends to follow.

Excellent article about yogababble by Scott Galloway, who invented the term, including a Yogababble index — here.