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{{a|design|}}''For the Purpose of a, NDA, see [[Purpose - Confi Provision]]''
{{a|design|
[[File:Strat.jpg|thumb|450px|center|The Fender Stratocaster. They got it right first time. ]]
}}''For the Purpose of a, NDA, see [[Purpose - Confi Provision]]''


A typically derivative essay on the wonderful Fender Stratocaster got us thinking about how the design imperatives in a process may differ at different points in that process.  
A typically derivative essay on the wonderful Fender [[Stratocaster]] got us thinking about how the [[design]] imperatives in a [[process]] may differ at different points in that process.  


If we take the Strat’s overall lifecycle to include its manufacture, marketing, use, maintenance and eventual retirement — rock ’n’ roll will never die, of course — then we can see that the design imperatives for the different phases of its life change. during manufacture, the design imperatives are ease of assembly, configuration and sale. Once assembled, configured and sold, these design imperatives largely disappear. A single careful owner cares not how easy it is to install the tremolo or wire the pickguard. She cares about only how to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.
An electric guitar’s overall life-cycle includes its design, manufacture, marketing, use, maintenance and further use in perpetuity to kill fascists.<ref>Hey hey, my my: rock ’n’ roll will never die, of course.</ref> The [[design]] imperatives for the different phases of its life are very different: during manufacture, what’s important is cost of components, speed and ease of assembly. During sale it is distribution channels, marketing, branding, and transport. Once purchased, the design imperatives are different again: a single careful owner cares not how easy the tremolo is to set up, or the pickguard harness is to wire: she cares about only how easy it is to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.


Upshot: how easy the guitar is for a machinist or an electrician to “use” is not the same question as how easy it is for a player or a repairer to “use”. The real genius of the Strat is how fabulously it delivers for ''all'' these users.
How easy it is to ''make'' or ''sell'' a guitar bears no necessary relation to how easy it is to ''play'' or ''fix''. The real genius of the Strat is how fabulously the same thing delivers for ''all'' these applications.  


Hypothesis, therefore: great [[design]] works for all phases, and all users, of an artefact throughout its production and use.
Hypothesis, therefore: great [[design]] works for all phases, and all users, of an artefact throughout its production and use.


[[Metaphor]] over. Let us know tearing ourselves away from Leo Fender’s wonderful creation and think about legal process.
[[Metaphor]] over. Let us know tearing ourselves away from Leo Fender’s wonderful creation and think about legal process.

Revision as of 15:12, 28 September 2021

The design of organisations and products
The Fender Stratocaster. They got it right first time.
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For the Purpose of a, NDA, see Purpose - Confi Provision

A typically derivative essay on the wonderful Fender Stratocaster got us thinking about how the design imperatives in a process may differ at different points in that process.

An electric guitar’s overall life-cycle includes its design, manufacture, marketing, use, maintenance and further use in perpetuity to kill fascists.[1] The design imperatives for the different phases of its life are very different: during manufacture, what’s important is cost of components, speed and ease of assembly. During sale it is distribution channels, marketing, branding, and transport. Once purchased, the design imperatives are different again: a single careful owner cares not how easy the tremolo is to set up, or the pickguard harness is to wire: she cares about only how easy it is to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.

How easy it is to make or sell a guitar bears no necessary relation to how easy it is to play or fix. The real genius of the Strat is how fabulously the same thing delivers for all these applications.

Hypothesis, therefore: great design works for all phases, and all users, of an artefact throughout its production and use.

Metaphor over. Let us know tearing ourselves away from Leo Fender’s wonderful creation and think about legal process.

  1. Hey hey, my my: rock ’n’ roll will never die, of course.