Legaltech marketing: Difference between revisions
Jump to navigation
Jump to search
Amwelladmin (talk | contribs) Created page with "{{a|tech|{{image|Marketing triage|png|}}|}}In which the JC ventures into the unusual case of dispensing marketing advice to legaltechbros. This comes not from a place of wishing legaltechbros well, but rather wishing his inbox were clear of their jokey spam mailshots. Evidently attending legaltech start-up conferences means one is prone to such marketing blitzes, because you get scanned wherever you go, even if it is on a furtive free swag and branded pen-nicking..." |
Amwelladmin (talk | contribs) No edit summary |
||
| Line 1: | Line 1: | ||
{{a|tech|{{image|Marketing triage|png|}}|}}In which the JC ventures into the unusual case of dispensing marketing advice to [[legaltechbro]]s. This comes not from a place of wishing legaltechbros well, but rather wishing his inbox were clear of their jokey spam mailshots. Evidently attending [[legaltech start-up conference]]s means one is prone to such marketing blitzes, because you get scanned wherever you go, even if it is on a furtive free swag and branded pen-nicking excursion with your South African attorney. | {{a|tech|{{image|Marketing triage|png|}}|}}In which the JC ventures into the unusual case of dispensing marketing advice to [[legaltechbro]]s. This comes not from a place of wishing legaltechbros well, but rather wishing his inbox were clear of their jokey spam mailshots. Evidently attending [[legaltech start-up conference]]s means one is prone to such marketing blitzes, because you get scanned wherever you go, even if it is on a furtive free swag and branded pen-nicking excursion with your South African attorney. | ||
In any case, paying for a stall at a [[legaltech start-up conference]] with the sole intention of gathering email addresses just so you can spam them, it seems to us, is a | In any case, paying for a stall at a [[legaltech start-up conference]] with the sole intention of gathering email addresses just so you can spam them is, it seems to us, bad business. People have made the effort — minimal though it maybe, and in with the aim of nicking swag as it undoubtedly is — of showing up bodily at your stall and submitting to your QR scanners. The least you can do is make an effort back at them. Adding email addresses to a spam database does not, we suggest, count as making an effort. | ||
Instead, manually review your gathered prospects: | |||
(i) Yes: those who are likely to be interested in your product; | 1. Bucket them as follows: | ||
(ii) No: those are not, and | :(i) '''Yes''': those who are likely to be interested in your product; | ||
(iii) Maybe: Those about whom who you are not sure. | :(ii) '''No''': those are not, and | ||
:(iii) '''Maybe''': Those about whom who you are not sure. | |||
(i) Call the Yesses: Call those who are: you know, in person, on the telephone: put in some effort: show a commitment signal. See if you can arrange a demo or something. Sending out form emails with “click here to meet with us” or “click on this button to see our demo” is lazy. It shows a lack of interest in the customer. Why should the customer make all the moves, off your lazy spam? | 2. Next: | ||
(ii) Ditch the Nos: Delete the email addresses of all the Nos. Do it now. They are no use to you: irritating their personnel with jokey spam will not win you business, and may impede your business should those personnel move somewhere that might be interested in the future. | :(i) '''Call the Yesses''': Call those who are: you know, in person, on the telephone: put in some effort: show a commitment signal. See if you can arrange a demo or something. Sending out form emails with “click here to meet with us” or “click on this button to see our demo” is lazy. It shows a lack of interest in the customer. Why should the customer make all the moves, off your lazy spam? | ||
(iii) Email the Maybes: Email, individually, those about whom you are not sure, asking them whether | :(ii) '''Ditch the Nos''': Delete the email addresses of all the Nos. Do it now. They are no use to you: irritating their personnel with jokey spam will not win you business, and may impede your business should those personnel move somewhere that might be interested in the future. | ||
Then deal with replies from the Maybes: | :(iii) '''Email the Maybes''': Email, ''individually'', those about whom you are not sure, asking them whether there might be a business case for your product. They will tell you. | ||
(i) Yesses: see (i) of the previous step. | 3. Then, deal with replies from the Maybes: | ||
(ii) Noes: see (ii) of the previous step. | :(i) '''Yesses''': see (i) of the previous step. | ||
(iii) No reply: Is a No. See (ii) of previous step. | :(ii) '''Noes''': see (ii) of the previous step. | ||
:(iii) '''No reply''': Is a No. See (ii) of previous step. | |||
Revision as of 09:23, 18 October 2023
|
JC pontificates about technology
An occasional series.
|
In which the JC ventures into the unusual case of dispensing marketing advice to legaltechbros. This comes not from a place of wishing legaltechbros well, but rather wishing his inbox were clear of their jokey spam mailshots. Evidently attending legaltech start-up conferences means one is prone to such marketing blitzes, because you get scanned wherever you go, even if it is on a furtive free swag and branded pen-nicking excursion with your South African attorney.
In any case, paying for a stall at a legaltech start-up conference with the sole intention of gathering email addresses just so you can spam them is, it seems to us, bad business. People have made the effort — minimal though it maybe, and in with the aim of nicking swag as it undoubtedly is — of showing up bodily at your stall and submitting to your QR scanners. The least you can do is make an effort back at them. Adding email addresses to a spam database does not, we suggest, count as making an effort.
Instead, manually review your gathered prospects: 1. Bucket them as follows:
- (i) Yes: those who are likely to be interested in your product;
- (ii) No: those are not, and
- (iii) Maybe: Those about whom who you are not sure.
2. Next:
- (i) Call the Yesses: Call those who are: you know, in person, on the telephone: put in some effort: show a commitment signal. See if you can arrange a demo or something. Sending out form emails with “click here to meet with us” or “click on this button to see our demo” is lazy. It shows a lack of interest in the customer. Why should the customer make all the moves, off your lazy spam?
- (ii) Ditch the Nos: Delete the email addresses of all the Nos. Do it now. They are no use to you: irritating their personnel with jokey spam will not win you business, and may impede your business should those personnel move somewhere that might be interested in the future.
- (iii) Email the Maybes: Email, individually, those about whom you are not sure, asking them whether there might be a business case for your product. They will tell you.
3. Then, deal with replies from the Maybes:
- (i) Yesses: see (i) of the previous step.
- (ii) Noes: see (ii) of the previous step.
- (iii) No reply: Is a No. See (ii) of previous step.