Blob
Office anthropology™
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Legal algebra. The variable. A textual placeholder interspersed in your boilerplate to indicate numerical things or proper nouns to be added later. So named because the most popular blogs are in fact, well, blobs: [·] [•] [●]
A blob is legal markup of nil significance, and as such is not to be confused with a Higgs Bosons, being a legal markup of infinitesimally small, but some legal significance.