Solicitation
Going out and asking for it. As opposed to reverse solicitation, where one sits demurely at the side of the dance-floor, waiting quietly, silently, nervously for some gorgeous paramour to approach and beg the indulgence of a tango. Of some interest to those without passports wishing to provide in-scope MiFID services to Europeans, and foreign broker-dealers wishing to provide brokerage services to U.S. persons.