Direction of travel

Even when not used metaphorically, “direction of travel” is an ugly expression, meaning nothing more than “direction”, but not quite as much as “destination”, since, no matter how clear a firm’s vector at a particular time, being captive of the navigation-by-ouija board that all modern multinationals are, it is prone to be moving towards a different blind horizon at any time, courtest of some new impetus of a steerco, opco or newly hired COO who is anxious to make his mark an a change-fatigued department.