Magic
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“Any sufficiently advanced technology is indistinguishable from magic.”
- —Arthur C. Clarke’s third law
Not artificial intelligence, machine learning or natural language processing, however much they might seem like it to primitive or unimaginative minds. Another kind of NLP — neuro-linguistic programming — may be, at least in the hands of Derren Brown, though I suspect a bit of amateur dramatics and camera trickery going on there too.