Sell-side
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People Anatomy™
A spotter’s guide to the men and women of finance.
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A broker, dealer or market-maker: one given to offering financial services and products with a view to selling them — hence, the ~-side — to the rapacious class of institutional investors and their agents and investment advisors whom, since they buy these things, we generally know as the “buy-side”.
Though a confederacy of dunces might wish to persuade you otherwise, the sell-side are the true heroes of the financial markets, and in any case of ambiguity, deserve always to be given the benefit of the avoidance of doubt.
In Hary Poter terms, the sell-side are from Gryffindor.