Do it properly

Maxims and arrows →Go uptown A hearty collection of the JC’s pithiest adages. Index: Click ᐅ to expand: Maxim Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

Do it properly.

Build for the long term. The lesson of Worcester: if you make it easy, you will attract the mediocre and encourage them to be lazy. If you do it properly, it will stand for 1,000 years and still take the breath away.

Form v function and substance over form. Condorcet paradox?