Relentless focus

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Spotted in the wild: “driving the relentless focus on customer success”.

Sigh. I’m not even sure how one does drive a relentless focus, on one hand conjuring visions of whipping a donkey (or depressing an acceleration pedal), the other screwing up your eyes until you have a headache, but there you have it. And surely it is disingenuous for people like this to talk about “customer success” — usually muttered in the context of some kind of rent-seeking activity —software as a service for example — which is predicated not so much on customer success as credulity.

See also

• just to prove I'm not making this up: 12 Reasons Your SaaS Needs a Customer Success Strategy