Plain English - Why
Time and energy
Everyone's busy. No-one has time for deep textual analysis.
If it is too complicated, it will go to the lawyers. When it comes back, it will be worse. And it will be two weeks later.
Inclusion
Your clients - whom the language effects - have a better chance of understanding it. If they can understand it, they can check it makes sense.
It's good marketing
Precision
Clarity
It's easier to understand. It's quicker to read.
Confusion
Errors
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Towards more picturesque speech™
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