Rory Sutherland

People who write good books, songs and stuff →Go uptown Who would not, instinctively, want to have a nice meal with a couple of bottles of decent claret with this man? Writers Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense and Ted talker extraordinaire. Good chap. Would pet. 12/10.

Business, and government, suffers from a kind of physics envy. It wants the world to be the kind of place where the input and the change are proportionate: everything is numerically expressible and the amount you spend on something is proportionate to the scale of your success.

—Rory Sutherland