Drills and holes: Difference between revisions
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{{quote|We don’t want to sell you Life Insurance . . we want you to know and have ''what life insurance will do''. A 1/4 million drills were sold last year: no one wants a [[drills and holes|drill]]. What they want is the hole. | |||
—The ''Manhattan Mutual Life Company'' advertisement, Manhattan Kansas, 1946}} | :—The ''Manhattan Mutual Life Company'' advertisement, Manhattan Kansas, 1946}} | ||
{{quote|“I don’t think it works like that at all. You see an electric drill in a shop and decide you want it. Then you take it home and wander around your house looking for excuses to drill holes in things.” | |||
:—Llewelyn Thomas, quoted in {{author|Rory Sutherland}}’s {{br|Alchemy}}}} | |||
{{sa}} | {{sa}} | ||
*[[Systems theory]] | *[[Systems theory]] | ||
Revision as of 09:42, 16 January 2021
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The design of organisations and products
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We don’t want to sell you Life Insurance . . we want you to know and have what life insurance will do. A 1/4 million drills were sold last year: no one wants a drill. What they want is the hole.
- —The Manhattan Mutual Life Company advertisement, Manhattan Kansas, 1946
“I don’t think it works like that at all. You see an electric drill in a shop and decide you want it. Then you take it home and wander around your house looking for excuses to drill holes in things.”
- —Llewelyn Thomas, quoted in Rory Sutherland’s Alchemy