Long
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The traditional way of investing: being exposed to the price of an asset in the hope it goes up and not down in value. The opposite of being short. The easiest way of gaining long exposure to an asset is to buy it. You could gain exposure without paying its full asking price by purchasing a call option on it, or you could enter a total return swap, or buy something else whose value is closely, but not spuriously, correlated with it. These are just ideas.