Novelty fatigue: Difference between revisions

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After the ''Shock'' of the New” comes the ''fatigue'' of the new: the tipping with any new technology fashion, fad or bright idea (GPT-3, [[Bring your own premises|Lockdown WFH]], [[Cryptobabble|Crypto]], AI art, HDR photography, 3D cinema, [[Outsourcing]], Total Quality Management, [[Human Resources]], when people go, “okay I see what's going on here: this seemed fun but is now kind of tiring and the output is essentially rubbish. Can we all get back to work now?”
 
From the “[[This time it’s different|this time is not different]]” file.
 
After the ''shock'' of the New comes the ''fatigue'' of the new: the tipping point with any new technology, fashion, fad or bright idea — say GPT-3, [[Bring your own premises|Lockdown WFH]], [[Cryptobabble|Crypto]], AI art, HDR photography, 3D cinema, [[Outsourcing]], Total Quality Management, [[Human Resources]] when people go, “okay I see what’s going on here: this seemed fun but is really kind of tiring and the output is essentially rubbish. Can we all get back to work now?”
 
[[Technology]] goes one of two ways: it either quickly works, solves a perennial problem, is widely adopted, and migrates in the collected mind from “revolutionary weapon” to ''part of the [[furniture]]'' — here think email, smartphone, internet, online shopping. This [[Stewart Brand]] calls the “[[invisible present]]”.
 
Or, it turns out to be a a flash in the pan, as fun as eating toothpaste off a spoon, and is  abandoned as rapidly as it was adopted. If you have a 60inch curved 3D TV that you paid five grand for that now takes up an inordinate amount of room in your living room, and can only be viewed from a 15 degree angle, you will know this feeling.


Technology goes one of two ways: it either quickly works, solves a perennial problem, is widely adopted, and migrates in the collected mind from “revolutionary weapon” to ''part of the [[furniture]]'' — here think email smartphone, internet, online shopping — or, it turns out to be a a flash in the pan, as fun as eating toothpaste off a spoon, and is  abandoned as rapidly as it was adopted. If you have a 60inch curved 3D TV that you paid five grand for that now takes up an inordinate amount of room in your living room, and can only be viewed from a 15 degree angle, you will know this feeling.
{{sa}}
{{sa}}
*[[Gartner peak inflated expectations curve]]
*[[Gartner peak inflated expectations curve]]
*[[Invisible present]]

Latest revision as of 22:12, 8 December 2022

The JC pontificates about technology
An occasional series.
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Novelty fatigue
/ˈnɒvəlti fəˈtiːg/ ((n.)

From the “this time is not different” file.

After the shock of the New comes the fatigue of the new: the tipping point with any new technology, fashion, fad or bright idea — say GPT-3, Lockdown WFH, Crypto, AI art, HDR photography, 3D cinema, Outsourcing, Total Quality Management, Human Resources — when people go, “okay I see what’s going on here: this seemed fun but is really kind of tiring and the output is essentially rubbish. Can we all get back to work now?”

Technology goes one of two ways: it either quickly works, solves a perennial problem, is widely adopted, and migrates in the collected mind from “revolutionary weapon” to part of the furniture — here think email, smartphone, internet, online shopping. This Stewart Brand calls the “invisible present”.

Or, it turns out to be a a flash in the pan, as fun as eating toothpaste off a spoon, and is abandoned as rapidly as it was adopted. If you have a 60inch curved 3D TV that you paid five grand for that now takes up an inordinate amount of room in your living room, and can only be viewed from a 15 degree angle, you will know this feeling.

See also