Platinum client

The Jolly Contrarian’s Glossary The snippy guide to financial services lingo.™ Go Premium Index — Click the ᐅ to expand: Glossary Comments? Questions? Suggestions? Requests? Insults? We’d love to 📧 hear from you. Sign up for our newsletter.

But this is a really important client.

—Every salesperson, ever.

In theory, only the most important, strategic clients of the firm are platinum clients: That five percent that accounts for ninety percent of the firm’s revenue.

But, on the lips of any salesperson, however, “Platinum client” really just means my client: the particular client — or client prospect — in contemplation at that very instant, however tawdry, pissant or strategically irrelevant it may be.

Particularly when it has just said “all our other counterparties have agreed this”.

See also

• But this is a really important client
• All our other counterparties have agreed this
• The CEO wants this to happen
• Walk-away point