Rory Sutherland

The Jolly Contrarian’s Glossary The snippy guide to financial services lingo.™ Go Premium Who would not want, instinctively, to have a nice meal with a couple of bottles of good claret with this man? Index — Click the ᐅ to expand: Glossary Comments? Questions? Suggestions? Requests? Insults? We’d love to 📧 hear from you. Sign up for our newsletter.

Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense abd Ted talker extraordinaire. Good chap. Would pet. 12/10.