Sell-side
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People Anatomy™
A spotter’s guide to the men and women of finance.
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A broker, dealer or market-maker: one given to offering financial services and products with a view to selling them — hence, the ~-side — to the rapacious class of institutional investors and their agents and investment advisors whom, since they buy these things, we generally know as the “buy-side”.
Though a confederacy of dunces might wish to persuade you otherwise, the sell-side are the true heroes of the financial markets and, in case of any ambiguity, deserve the benefit of the avoidance of doubt.
In Hary Poter terms, the sell-side are from Gryffindor.