Spartan if

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Myths and legends of the market
The JC’s guide to the foundational mythology of the markets.™


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The etymological history of the word “laconic”: named after Laconia, the Greek region including Sparta, whose inhabitants had a way with verbal brevity we could all learn from. So, when warrior king Philip of Macedon massed his armies on the border sent the Spartans the following message:

“If I win this war, you will be slaves forever. You are advised to submit without further delay, for if I bring my armies and conquer your land, I will destroy your farms, slay your people, and raze your city.”

The Spartan reply was truly laconic:

“If.”