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Playbooks derive from the belief that business is a [[heuristic]]<ref>See {{author|Roger Martin}}’s {{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}.</ref>. | Playbooks derive from the belief that business is a [[heuristic]]<ref>See {{author|Roger Martin}}’s {{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}.</ref>. | ||