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Even when not used {{t|metaphor}}ically, “direction of travel” is an ugly expression, meaning nothing more than “direction”, but not quite as much as “destination”, since, no matter how clear a firm’s vector at a particular time, being captive of the navigation-by-[[ouija board]] that all modern multinationals are, it is prone to be moving towards a different blind horizon at any time, at the impetus of some newly-hired [[COO]] anxious to make his mark an a change-fatigued department or more likely a [[steerco]] or [[opco]] of her convening — in which case there may well be two or three different directions of travel at once. | {{pe}}Even when not used {{t|metaphor}}ically, “direction of travel” is an ugly expression, meaning nothing more than “direction”, but not quite as much as “destination”, since, no matter how clear a firm’s vector at a particular time, being captive of the navigation-by-[[ouija board]] that all modern multinationals are, it is prone to be moving towards a different blind horizon at any time, at the impetus of some newly-hired [[COO]] anxious to make his mark an a change-fatigued department or more likely a [[steerco]] or [[opco]] of her convening — in which case there may well be two or three different directions of travel at once. | ||
{sa}} | {{sa}} | ||
*[[Steerco]] | *[[Steerco]] | ||
*[[Chief operating officer]] | *[[Chief operating officer]] | ||
{{c|buzzword}} | {{c|buzzword}} |