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{{a| | {{C|Psychology}}{{a|design|[[File:Honey-or-vinegar.jpg|450px|thumb|center|An old adage proved, yesterday.]]}}{{c|negotiation}}The [[commercial imperative]] is the cold, hard bedrock of commercial reality which underpins every contract, every transaction, every ''thing'' about your relationship with your client, and which your client’s [[lawyer]] is certain to not understand. | ||
If she does understand it, she will profess not to care about it, will claim it is beside the point, and insist on three acres of [[Verbiage|pointless legal mulch]] avoiding [[For the avoidance of doubt|all of the paranoid doubts]] that she can coax out of the darkened deeper recesses of her cranium. This is entertaining — for {{sex|her}} — but a ghastly waste of time for the better interests of commerce in the abstract, personified by ''you''. | If she does understand it, she will profess not to care about it, will claim it is beside the point, and insist on three acres of [[Verbiage|pointless legal mulch]] avoiding [[For the avoidance of doubt|all of the paranoid doubts]] that she can coax out of the darkened deeper recesses of her cranium. This is entertaining — for {{sex|her}} — but a ghastly waste of time for the better interests of commerce in the abstract, personified by ''you''. | ||
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The [[commercial imperative]] is ''not'' beside the point. It ''is'' the point. It is, in [[the long run]] — when we personifiers of the better interests of commerce have been shunted from our mortal coil — the ''only'' point. | The [[commercial imperative]] is ''not'' beside the point. It ''is'' the point. It is, in [[the long run]] — when we personifiers of the better interests of commerce have been shunted from our mortal coil — the ''only'' point. | ||
Game theoreticians will tell this story through the metaphor of the ''iterated'' [[prisoner’s dilemma]]. But it’s simpler than that. | Game theoreticians will tell this story through the [[metaphor]] of the ''iterated'' [[prisoner’s dilemma]]. But it’s simpler than that. | ||
===Why merchants transact=== | ===Why merchants transact=== | ||
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{{sa}} | {{sa}} | ||
*[[Prisoner’s dilemma]] | *[[Prisoner’s dilemma]] | ||
*[[Grand unifying theory]] | |||
{{ref}} | {{ref}} |