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Amwelladmin (talk | contribs) (Created page with "'''Reciprocity''': Which in turn boils down to a freebie. The classic example being the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''Air...") |
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'''[[Reciprocity]]''': | '''[[Reciprocity]]''': In {{author|Robert Cialdini}}’s argot, a freebie. The classic example is the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''[[Airplane!]]'' The idea is if you receive a gratuity, regardless of how insignificant, you feel morally obliged to reciprocate, (in the context of sales by purchasing the product). |