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Client outreach: Difference between revisions
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{{a|work| | {{a|work| | ||
[[File:biblical outreach.png|450px|frameless|center]] | [[File:biblical outreach.png|450px|frameless|center]] | ||
}}A mass-communication of something important — “importance” being in the eye of the beholder — to your whole client base. How a firm does this is a measure of its commercial sophistication, first, | }}A mass-communication of something ''important'' — “importance” being in the eye of the beholder — to your whole client-base. How a firm does this is a measure of its commercial sophistication, first, its technological sophistication, second, and its [[client communication|communication skill]], third. | ||
The usual means of client outreach is to get a dedicated client outreach team — there will be one, somewhere in the operations stack — to handle it by mass-market mailshot. If so, the die is cast: you have already taken the wrong path and it is too late to change. Take this as commiseration, consolation, and fortification to intervene earlier next time. | The usual means of client outreach is to get a dedicated client outreach team — there will be one, somewhere in the operations stack — to handle it by mass-market mailshot. If so, the die is cast: you have already taken the wrong path and it is too late to change. Take this as commiseration, consolation, and fortification to intervene earlier next time. And when you do, we have suggestions ''how'' to write a client communication. These come from the [[JC]]’s heart: being an [[inhouse]] dogsbody he’s been on the wrong end of a lot of these bastards in 30 years of practice, and has as much interest as you do in your getting them right. | ||
===Client outreach is spam=== | ===Client outreach is spam=== | ||
First thing to note: from a ''client’s'' perspective, any client outreach, ''at best'', is ''[[spam]]''. At ''best''. | First thing to note: from a ''client’s'' perspective, any client outreach, ''at best'', is ''[[spam]]''. At ''best''. | ||
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{{sa}} | {{sa}} | ||
*[[Client communication]] | |||
*[[Email]] | *[[Email]] | ||
*[[Dear Client]] | *[[Dear Client]] | ||
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*[[Talk, don’t email]] | *[[Talk, don’t email]] | ||
{{ref}} | {{ref}} | ||
{{c|Communication}} | |||