Plain English - Organise: Difference between revisions

It is easier to start with something genuinely awful, like a Linklaters MTN Programme or something like that. But it would probably work as well if you are starting with a fresh piece of paper.

'''Client-centric''': Structure your document to be as ''[[persuasive]]'' as possible. Persuasive to who? The client. You do not need to persuade ''your own risk department'' to sign your own document.<ref>OK this is not necessarily true, but you ''should not need to''.</ref> You ''do'' need to persuade the customer to sign it. Therefore:

* '''Fun stuff first''': Put terms that are most important to the client first. What are you going to do for the customer? What are the customer’s key benefits? What are its objectives? Get this in first. Make the customer’s first reaction, when it sees the draft, “YES!” Tick! Make its ''second'' reaction also a TICK! ''Have the customer thinking happy thoughts about you and this document''.