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And what is it going to do to your valuable core constituency: ''current customers''. These are people who we know ''do'' like port and stilton. Even if they ''are'' crusty old buggers, the odds are they will be in denial about it, or at the very least regretful about it, but wishful in any case that they were ''not'' crusty old buggers. Those who are not crusty old buggers will find affront at the allegation that they are. Either way they will think: I had better not drink port or eat stilton any more, because people will think I am a crusty old bugger if I do that. | And what is it going to do to your valuable core constituency: ''current customers''. These are people who we know ''do'' like port and stilton. Even if they ''are'' crusty old buggers, the odds are they will be in denial about it, or at the very least regretful about it, but wishful in any case that they were ''not'' crusty old buggers. Those who are not crusty old buggers will find affront at the allegation that they are. Either way they will think: I had better not drink port or eat stilton any more, because people will think I am a crusty old bugger if I do that. | ||
==Recent examples== | ==Recent examples== | ||
'''Ariya''': [https://www.youtube.com/watch?v=ySEB21gM9q8 This advertisement] for Nissan’s ARIYA electric crossover asks: {{quote|“Who said electricity can’t excite us any more?”}} | |||
This advertisement for Nissan’s ARIYA electric crossover | |||
The JC was like, “What? Well, YOU just did, for one thing, and for another, ''no-one'' else ''ever'' did. ‘Electric’ is ''literally'' a synonym for “exciting”. | The JC was like, “What? Well, YOU just did, for one thing, and for another, ''no-one'' else ''ever'' did. ‘Electric’ is ''literally'' a synonym for “exciting”. | ||
{{Sa}} | {{Sa}} | ||