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{{a|design|{{image|Port and Stilton|png|Fruity young kids’ tipple of choice, yesterday.|}}}} | {{a|design|{{image|Port and Stilton|png|Fruity young kids’ tipple of choice, yesterday.|}}}}If the premise of advertising is to distract an audience’s attention from a product’s perceived shortcomings, rather than drawing its attention to them, any advertisement that starts with the rhetorical, “who said that...” is getting things profoundly wrong. | ||
===Cheese, port, and crusty old buggers=== | ===Cheese, port, and crusty old buggers=== | ||
The classic case was a poster on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines | The classic case was a poster spotted on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines Collective come to think of it, or the Cheap Plonk and Stinky Dairy Joint Association — along these lines: | ||
{{quote|“Who said port and stilton | {{quote|“Who said, port and stilton were just for old men?”}} | ||
More recently, an Australasian purveyor Niepoort asked, | |||
{{quote|“Who says port isn’t sexy?”<ref>http://www.ponsonbynews.co.nz/article-detail/show/2103/</ref>}} | |||
Or even | |||
{{quote|“Who says port is just for Christmas?”<ref>https://x.com/BarricaWines/status/1677584610430013440?</ref>}} | |||
To which the only answer is, “''YOU'' JUST DID, YOU IDIOT.” The message you are trying to convey is ''anything but that''. You had unlimited choice in your campaign strategy: why on earth would you choose to dwell on that perception? | To which the only answer is, “''YOU'' JUST DID, YOU IDIOT.” The message you are trying to convey is ''anything but that''. You had unlimited choice in your campaign strategy: why on earth would you choose to dwell on that perception? | ||