Who says: Difference between revisions

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{{a|design|{{image|Port and Stilton|png|Fruity young kids’ tipple of choice, yesterday.|}}}}If the premise of advertising is to distract an audience’s attention from a product’s perceived shortcomings, rather than drawing its attention to them, any advertisement that starts with the rhetorical, “who said that...” is getting things profoundly wrong.
{{a|design|{{image|Port and Stilton|png|Fruity young kids’ tipple of choice, yesterday.|}}}}If the premise of advertising is to distract an audience’s attention from a product’s perceived shortcomings, and not to draw attention to them, any advertisement that starts with the rhetorical, “who says...” is getting things profoundly wrong.
===Cheese, port, and crusty old buggers===
===Cheese, port, and crusty old buggers===
The classic case was a poster spotted on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines Collective come to think of it, or the Cheap Plonk and Stinky Dairy Joint Association — along these lines:  
The classic case was a poster spotted on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines Collective come to think of it, or the Cheap Plonk and Stinky Dairy Joint Association — along these lines:  


{{quote|“Who said, port and stilton were just for old men?”}}  
{{quote|“Who says port and stilton are just for old men?”}}  


More recently, an Australasian purveyor Niepoort asked,
More recently, an Australasian purveyor Niepoort asked,

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