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{{a|design|{{image|nighthawk santa|jpg|Sexless, crusty old bugger who only comes out at Christmas, yesterday|}}}}If the premise of advertising is to distract an audience’s attention from a product’s perceived shortcomings, and not to draw attention to them, any advertisement that starts with the rhetorical, “who says...” is getting things profoundly wrong. | {{a|design|{{image|nighthawk santa|jpg|Sexless, crusty old bugger who only comes out at Christmas, yesterday.|}}}}If the premise of advertising is to distract an audience’s attention from a product’s perceived shortcomings, and not to draw attention to them, any advertisement that starts with the rhetorical, “who says...” is getting things profoundly wrong. | ||
===Cheese, port, and crusty old buggers=== | ===Cheese, port, and crusty old buggers=== | ||
The classic case was a poster spotted on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines Collective come to think of it, or the Cheap Plonk and Stinky Dairy Joint Association — along these lines: | The classic case was a poster spotted on the tube a few years ago, from the Blue Cheese Marketing Board — it may have the Fortified Wines Collective come to think of it, or the Cheap Plonk and Stinky Dairy Joint Association — along these lines: | ||