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# Non-consumers ''already of that opinion'' will need to hear something more compelling than, “you’re wrong, you know.” | # Non-consumers ''already of that opinion'' will need to hear something more compelling than, “you’re wrong, you know.” | ||
# Non-consumers who do ''not'' believe that — there must be some — the ''last'' thing you want to admit is that that this is any kind of consensus. “Oh, so people think port and stilton is only for old men? I didn’t realise.” | # Non-consumers who do ''not'' believe that — there must be some — the ''last'' thing you want to admit is that that this is any kind of consensus. “Oh, so people think port and stilton is only for old men? I didn’t realise.” | ||
# | # Current customers are people who we know ''do'' like port and stilton. Regardless of their physical appeal, crustiness or drinking schedule, the odds are they will be in denial, or at least regretful, about it and wishful things were otherwise. Those young and sexy port drinkers who are not will will find affront at the allegation that they are. Either way, they will think: “I had better not drink port or eat stilton any more, because people will think I am a a sexless, crusty old bugger who only comes out at Christmas if I do that.” | ||
No-one likes crusty, sexless old buggers who only come out at Christmas. Except kids, and they don’t usually like stilton and won’t be allowed port, even though they would probably love it. | |||
==Recent examples== | ==Recent examples== | ||